Those who use mobile are visiting twice as many pages on YouTube. ( DataReportal) More than one in five users stream YouTube videos via mobile device.One-third of users have watched a YouTube tutorial or how-to video this week.There’s a lot of overlap between audiences of the most common social media platforms, which is something marketers should think about when creating content. 79% of YouTube users are also using Facebook, while 72.4% also use WhatsApp and 77% also use Instagram.The video platform has one of the most engaged audiences of all social media! ( Pew Research Center) 54% of YouTube users are visiting the platform daily and more than a third visit several times a day.The third most used social media platform is WhatsApp, which has about 500 million fewer users than YouTube. YouTube is the second most used social media platform in the world, trailing Facebook by about 398 million users.It’s one of the largest global social media platforms, which helps to make it more attractive to more people. ( YouTube) YouTube is available in 91 countries and offers content in 80 different languages.By comparison, other social media platforms like TikTok, Snapchat, and Instagram haven’t caught on as much with older audiences. ( Pew Research Center) For instance, 95% of individuals between the ages 18-29 and 95% of individuals ages 30-49 use YouTube, as well as 49% of users who are 65+. YouTube is popular with younger audiences, but it boasts a healthy user base spanning all ages.Broken down by gender, roughly 82% of all U.S. In 2020, for example, 56% of users were men. Looking back, we see a slight shift as more women are using YouTube.
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